Hi all today gonna share a good news to all of you, did you guys still remember about BAUSCH + LOMB Biotrue® ONEDay Lenses I blog about last month. In the end of the post, I share a eye exercise video that For every video uploaded during the campaign, BAUSCH + LOMB will make a RM5 donation to the Malaysia Association for the Blind.
This campaign end on the 30th September 2015 and BAUSCH + LOMB Social Media Campaign Raises RM8,880 of donation for Malaysian Association for the Blind on World Sight Day 2015.
Although I am not able to presence during the Giving Cheque Ceremony to Malaysia Associations for the Blind. But in my heart I was deeply encourage and moved by this campaign purpose. Although the amount is not important in this campaign, but the purpose and the action that BAUSCH + LOMB did to the Malaysia Associations for the Blind was truly inspiring and encouraging.
At a Cheque Presentation ceremony held at the Headquarter of Bausch & Lomb Malaysia, Jake Kim, Managing Director of BAUSCH + LOMB, Singapore & Malaysia handed over a cheque worth RM8,880 to the Malaysian Association for the Blind, represented by Dr. S. Radha Krishnan, Vice President of MAB.
In this 2 month long campaign, from 11th August to 30th September, is aimed at creating awareness of eye health and proper eye care while raising funds for the Malaysian Association for the Blind by urging Facebook users to shoot a short video of themselves doing an eye exercise to help stretch the eye muscles, post it on their Facebook page with #bauschandlombmalaysia & #careforyoureyes and then tag three friends to do the same.
For each video posted, Bausch and Lomb Malaysia pledged to donate RM5 to the Malaysian Association for the Blind (MAB). The MAB provides the visually impaired with services and opportunities for greater participation, involvement and integration into society as well as promotes prevention of blindness.
Here's my video for the eye exercise canpaign and I invited 3 of my friends to join as well.
Not forget The Care for Your Eyes campaign managed to stir the interest of local celebrities and quickly became a star studded one, with many jumping into the bandwagon and posting videos of their own take on the eye exercise.
As a result, Facebook users saw a smorgasbord of videos from Malaysia Top Model Amber Chia, Miss Chinese Cosmos SEA 2012, 1st Runner Up, Kim Low, Celebrity TV Host Belinda Chee, Celebrity TV Host Daphne Iking, Celebrity TV Host Nadia Heng, Actress Atikah Suhaime, Malaysian singer and songwriter Diandra Arjunaidi, Malaysian You Tuber Joyce Chu, Radio Announcer Cassey Soo and Vivian Liu are performing the said eye exercise.
Amber Chia's Eye Exercise Video.
Joyce Chu Eye Exercise Video.
The Malaysian Association for the Blind provides the visually impaired with services and opportunities for greater participation, involvement and integration into society as well as promotes prevention of blindness.
For more info about Malaysian Association for the Blind You can visit their website.
“We are glad to be able to fulfill both our objectives of creating awareness of eye health and proper eye care while raising funds for the Malaysian Association for the Blind through the Care for Your Eyes campaign. With this, we managed to give back to the society while educating the masses on how they can better take care of their eye health. Being a leader of innovation, we hope to come up with more unique campaigns such as this in the future”, said Jake Kim, Managing Director of BAUSCH + LOMB, Singapore & Malaysia.
For real, I am really happy and excited to be a part of the campaign for create this awareness of eye health and proper eye care. In the mean time, I can help raising funds for the Malaysian Association for the Blind too! I am proud to have 2 of my blogger's friends to join me along. It was a really meaningful and encouraging campaign by BAUSCH + LOMB. I hope that I can join more of this type of meaningful campaigns again by BAUSCH + LOMB. Lastly I want to congrats for the success of this campaign by raising total of RM 8800 for Malaysian Association for the Blind on the World Sight Day 2015.
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